My Role:
Product Designer
Year:
October 2025 - Feb 2026
Tools:
UX/UI Strategy, Design Systems, Visual Design, Wix Implementation
Just Kidding Comedy Collective is a DC-rooted, equity-driven comedy organization spotlighting underrepresented voices through classes, shows, and community-centered events.
As they prepared to launch their first comedy festival, they needed a website that better reflected their momentum, clarified their mission, and supported growing engagement.
What began as a refresh became an opportunity to build a stronger digital foundation—one designed to improve discoverability, strengthen storytelling, and scale with the organization.
Research and stakeholder input surfaced clear opportunities to improve usability, accessibility, and content clarity while strengthening storytelling and pathways to engagement.
Priorities included:
I audited the existing site experience and reviewed content, navigation, and page structures to identify friction points across desktop and mobile.
Using those insights, I reworked the site’s taxonomy and information architecture to create clearer pathways for key actions like attending a show, performing, or learning more.
Refining page flow and content hierarchy reduced cognitive load and better surfaced JKCC’s mission, partnerships, and community impact.
To create greater consistency and scalability, I established JKCC’s first official brand guidelines and expanded their visual language into a reusable UI toolkit.
This was also translated in Wix, along with reusable components to empower the JKCC team to confidently maintain and evolve the site independently.
Working on an accelerated timeline, I moved directly from strategy into high-fidelity mockups, enabling quicker and practical decision-making within Wix’s constraints.
Beyond strategy and design, I rebuilt the site directly in Wix to ensure fidelity between design intent and final experience.
I also delivered documentation to support a smooth handoff, empowering the JKCC team to confidently maintain and evolve the site independently.
The redesign created a stronger, more scalable digital foundation for a growing organization.
The impact extended beyond the website itself, contributing to the success of JKCC's first comedy festival:
The project reinforced that strong UX isn’t just about what users see; it’s about building systems that help organizations grow with confidence.
