My Role:
Art Director
Year:
2022
Collaborators:
Mandy Stevens, Creative Director & Copywriter
Principia Analytics is a data-driven company that optimizes marketing and digital strategies. They needed a campaign to showcase their award-winning technology, CausedCommerce, and increase awareness about the incremental sales solutions it can provide to mid-sized brands and agencies.
There are several companies that use Google Analytics to track media. We needed to pinpoint what made CausedCommerce different and relay that effectively through 2 static and animated campaigns to A/B test.
Drawing inspiration from Principia's website and previous projects, our copywriter, Mandy, and I sifted through various concepts and distilled our choices to two options—Playbook and Directions—to present to the client.
Principia offers the playbook for maximizing media spend. Their tools identify top-performing media for increased profits.
Think of Principia as your media mix navigator, lighting the way for increased sales and bottom lines for brands and agencies.
01:
A Directions
02:
A Directions
